Launch Manager

📋 Description

• Own end-to-end launch strategy for new products, GTM motions, and pricing.
• Establish a scalable launch framework across product and non-product initiatives.
• Define launch tiers, success criteria, and governance models.
• Consolidate segment plans into a unified launch plan and align globally.
• Coordinate across Marketing, Product, Field Marketing, Digital, and Ops teams.
• Build and maintain launch plans, timelines, dependencies, and readiness.

🎯 Requirements

• 7–12 years in product marketing, program management, or GTM leadership.
• Experience managing product launches and cross-functional initiatives.
• Strong experience with Field Marketing in a global organization.
• Hands-on experience with Marketo, Tableau, and Salesforce.
• Exceptional program and portfolio management skills.
• Strong cross-functional collaboration and influencing skills.
• Ability to synthesize complex inputs into clear, actionable plans.
• Analytical mindset with strong reporting and insight-generation capabilities.

🎁 Benefits

• Onboarding with mentorship and First-Friend program.
• Leadership programs, Appian University, and tuition reimbursement.
• Affinity groups and community networks.
• Comprehensive benefits: health, retirement, ESPP, wellness.