Content Marketing Specialist

Abouttherole:

We’relookingforacreativeanddata-drivenContentMarketingSpecialisttodevelopandexecutecontentstrategiesthatdrivebrandawareness,engagement,andleadgeneration.Youwillberesponsibleforcreatinganddistributinghigh-quality,relevant,andcompellingcontentacrossvariousformatsandchannels,ensuringalignmentwithourbrandvoiceandmarketingobjectives.

KeyResponsibilities:

A.ContentStrategy&Planning

Collaboratewiththemarketingteamtoplanandexecutecontentcalendarsalignedwithcampaigngoalsandbrandpriorities.

Researchtheproductandaudiencetomakesurecontentisaccurateandrelevantforthetargetaudience.

B.ContentCreation&Management

Write,edit,andoptimizecontentformultipleformats:articles,socialmediaposts,videos,emailcampaigns,andwebsitecopy.

Repurposecontentfordifferentchannelstomaximizereachandengagement.

Workwithdesigners,videographers,toproducehigh-qualityvisualandmultimediacontent.

C.Reporting

Monitorandanalyzecontentperformanceforeachdistributionchannel.

DevelopandrunA/Bteststooptimizecontenteffectiveness.

Prepareandshareregularperformancereportswithstakeholders.

MinimumQualifications:

Bachelor’sdegreeinMarketing,Communications,Journalism,English,orarelatedfield.

1–3yearsofexperienceincontentmarketing,digitalmarketing,orarelatedrole.

Strongwritingandeditingskillsforvariousformats(articles,socialmedia,email,videoscripts,etc.).

Understandingofcontentstrategyandabilitytoaligncontentwithbrandandcampaigngoals.

Experiencewithcontentmanagementsystems(CMS)andtoolsforpublishingandoptimizingcontent.

BasicknowledgeofSEOprinciplesandhowtoapplythemtowrittenanddigitalcontent.

Familiaritywithsocialmediaplatformsandcontentdistributionstrategies.