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Lalamove

Marketing Coordinator

On site Marketing
Added
14 days ago
Location
Type
Full time
Salary
Not Specified

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Related skills

dv360 meta google uac programmatic

At Lalamove, we believe in the power of community. Every day, millions of drivers and customers use our technology to connect and move what truly matters. Delivery is what we do best, and we ensure it's always fast and simple.Since 2013, we've been transforming the logistics industry to build more efficient delivery solutions. Our mission is to contribute to local communities with fast and simple deliveries, and our vision is to make Lalamove synonymous with delivery.

After solid growth in Asia, we're now expanding globally. In Latin America, we're proud to operate in Brazil and Mexico, bringing our technology to new markets and helping local businesses thrive.

Lead the digital acquisition strategy for Lalamove in Brazil, ensuring sustainable user and driver growth. Oversee and integrate the brand’s communication projects and campaign production to a cohesive strategy through all channels.

Key Responsibilities:

  • Own and execute the paid media strategy across multiple platforms (DV360, Meta, Google, UAC and programmatic partners)
  • Deliver on KPIs such as FTU, CAC, and lead generation
  • Coordinate initiatives with regional teams, functional departments, and cross-functional stakeholders
  • Analyze performance data and propose experiments, optimizations, and continuous improvements
  • Supervise and guide the performance analyst, ensuring quality execution and development
  • Manage monthly forecasts and media planning in alignment with budget
  • Support the planning of Lalamove’s brand communication calendar
  • Oversee end-to-end campaign production (briefing, creative development, reviews)
  • Supervise content execution across social media, email, blog, and user activations
  • Collaborate with design and PR to ensure tone and visual identity consistency
  • Act as the main point of contact for integrated brand campaigns, partnerships, and institutional projects

    • Requirements:

  • 7+ years of experience in digital marketing and brand communication
  • Previous experience leading teams (internal or external, such as agencies or freelancers) is required
  • Solid background in paid performance marketing (media buying, analytics, optimization)
  • Proven experience managing campaigns and communications projects
  • Strong analytical thinking, with excellent organizational skills
  • English Advanced

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