Who We Are:
ProperExpression is a boutique growth marketing agency focused on the B2B SaaS, Tech, and Professional Services sectors. We partner with some of the most innovative tech companies in the industry. Despite being a young agency, we've doubled our revenue over the past two years and are on a fast-paced growth trajectory. As a HubSpot Platinum Partner, we've been recognized as a top ad agency in multiple categories by Excellence.com and Clutch.
Why You'll Love Working With Us:
Innovative Projects: Work with cutting-edge tech companies and contribute to campaigns that truly make an impact.
Growth Opportunities:** Be part of a rapidly growing agency where your contributions are valued and your career can flourish.
Creative Freedom: We encourage creativity and innovation, allowing you to bring your unique style and ideas to life.
Supportive Team: Join a team of passionate professionals who are dedicated to excellence and collaboration.
Flexible Work Environment: Enjoy the flexibility of a part-time role with the potential for growth.
Remote Work: This position is fully remote and available to candidates in the US, Canada, and Mexico, with adherence to USA East Coast time. Role Overview:
We have an immediate opening for a part-time PPC & Paid LinkedIn Specialist/Associate, working 15 to 20 hours per week. Key Responsibilities:
Own paid search and paid LinkedIn campaigns in support of client ROAS goals.
Work with a diverse team including account managers, designers, copywriters, and other subject matter experts to plan and implement powerful campaigns and drive measurable results for our clients.
Strategize with account managers and directors to develop and implement paid campaigns utilizing paid search, paid LinkedIn, or both.
Develop appropriate targeting for campaigns utilizing keyword research, remarketing audiences, affinity and in-market audiences, as well as the full spectrum of demographic and firmographic targeting available on LinkedIn.
Manage and optimize campaigns on an ongoing basis including targeting optimizations, and recommendations for overall campaign performance improvement.
Prepare performance reports, data analyses, and other optimization/testing recommendations.
Manage project delivery, ensuring projects are delivered on time and according to expectations. Stay on top of project plans and provide deliverables on time.
Act as a subject matter expert to the larger team, providing recommendations and observations about ongoing campaigns and what needs to be improved. Requirements:
Minimum 4 years of experience with paid media at a marketing agency or in-house at a B2B company.
Extensive experience with Google Ads, LinkedIn Ads, and Bing Ads platforms.
Google Ads Certified.
Organized and process-driven with high attention to detail.
Ability to manage multiple projects, deadlines, and stakeholders.
Excellent communication and writing skills.
Driven, self-starter personality.
Eager to learn and constantly looking to improve. Skills:
Google Ads
LinkedIn Advertising
Keyword Research
Pay Per Click (PPC) Bid Management
Paid Social Media Advertising
Reporting and Analysis
Paid Search Strategy
Paid Search Campaigns
Digital Marketing Preferred (But Not Required):
Experience with HubSpot’s Marketing Hub.
Client-facing personality, outgoing, and comfortable speaking to clients and superiors.
Experience with Google Analytics 4 and Looker Studios.
Familiar with the principles of demand generation, digital advertising, SEO, and content marketing.
Understanding of what B2B marketing entails.
