Product Analytics Lead

Koalafi is seeking a Product Analytics Lead to build the frameworks, measurement systems, and analytical foundations that ensure our product releases drive their intended impact—without unintended downstream consequences. This high-visibility role will own the definition, tracking, and automated monitoring of core KPIs across product journeys and operational workflows.

In this role, you’ll work primarily with Product, Engineering, and Analytics partners to design robust measurement strategies for existing and new initiatives, implement automated alerting for anomalies, and ensure that each release is evaluated against clearly defined success criteria. You will also lead key efforts to optimize the return customer experience, identify opportunities to improve mobile app engagement, and drive long-term product performance improvements.

This is a rare opportunity to establish the backbone of product analytics for a high-growth fintech company—while creating clarity, accountability, and data-driven decision-making across the organization.

KPI Definition, Tracking & Alerting

• Define and maintain the authoritative set of product KPIs across application flows, customer lifecycle stages, operational behaviors, and internal decisioning systems.
• Build product measurement frameworks and documentation that clearly articulate intended outcomes, guardrails, and dependence on upstream systems.
• Partner with product managers and engineering leads to integrate KPI measurement into release planning and acceptance criteria.
• Develop automated alerts to detect anomalies, degradation, or unexpected movement in key product metrics.
• Implement monitoring dashboards that give product and business stakeholders real-time visibility into performance.
• Establish processes to investigate, triage, and communicate the root cause of KPI changes.

Product Impact Evaluation

• Analyze the impact of new product releases, policy changes, and UX improvements using well-defined baselines and control groups.
• Ensure downstream effects across approval rates, customer behavior, repayment performance, or operational workflows are measured and understood.
• Provide clear insights and recommendations that influence product prioritization and roadmap decisions.

Customer and App Experience Optimization

• Review and optimize experiences for returning customers, including friction points, drop-off behavior, and policy interactions.
• Analyze mobile app engagement patterns to identify opportunities for UX enhancements, feature prioritization, and content improvements.
• Partner with product teams to design and evaluate experiments aimed at increasing engagement, conversion, and retention.

Cross-Functional Expansion

• Create a scalable measurement and alerting framework that can be extended beyond Product—next with Legal and Compliance.
• Work with these teams to define key compliance KPIs, build monitoring processes, and ensure alignment with regulatory expectations.
• Partner with cross-functional leads to drive clarity and shared ownership of analytical definitions.

About You (

• Bachelor’s degree in a quantitative, analytical, or product-related field (e.g., Engineering, Statistics, Economics, Computer Science, Product Management).
• 4–6 years of experience in product analytics, business analysis, product management, or a related field.
• Strong experience defining and measuring KPIs within digital products, operational workflows, or financial systems, ideally in consumer lending or lease-to-own finance.
• Proficiency with SQL and experience analyzing large datasets.
• Experience building dashboards and automated monitoring systems (Tableau, Looker, or similar).
• Familiarity with experiment design, measurement strategy, and release evaluation frameworks.
• Comfortable working in an ambiguous, fast-paced environment and excited to build foundational systems from scratch.
• Excellent communication skills, with the ability to translate complex analytical findings into clear recommendations for product and business leaders.
• You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow.
• Detail-oriented, proactive, and motivated by curiosity, structure-building, and continuous improvement.
• Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time.