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Klick

Freelance Strategy Director (Ad-Hoc)

Hybrid Business & Management
Added
11 days ago
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Related skills

go-to-market strategy marketing analytics audience targeting channel mix performance measurement

The focus of the Klick Strategy team is defining how, when, and where a pharmaceutical brand should interact with its target audiences to drive effective customer engagement and measurable business outcomes. We advise our clients on key elements of their go-to-market strategy, including: audience targeting, channel mix, marketing ecosystem design, and performance measurement & optimisation. We see this as a team sport, so we frequently orchestrate the involvement of a broad range of in-house subject matter experts and crafts to maximise business results for our clients.

We are curious people who love to lead the charge in solving meaningful and complex marketing challenges, while also surfacing opportunities for innovation and account growth. As big-picture thinkers who can also define the details, we work as our clients' advisors and partners to help build and grow brands throughout their lifecycle. We are passionate about healthcare, and we take pride in delivering and optimising solutions that help Patients and HCPs on their respective journeys.

Responsibilities

  • Lead the go-to-market strategy (targeting, channel mix, marketing ecosystem design, performance measurement) for one or more accounts, with each account consisting of one or more brands.
  • Develop annual tactical plans.
  • Formulate solutions to clients’ marketing challenges and produce related project briefs.
  • Work with Analytics team to analyse brand performance and recommend optimisations.
  • Exhibit thought leadership by authoring POV documents related to industry/technology trends.
  • Serve on account-level leadership teams, responsible for client relationship, financial, and operational growth.
  • Participate in new business pitches

    • Requirements

  • University degree, with a focus in business or science; MBA preferred.
  • Years of experience in marketing, with the majority in pharma and healthcare marketing, preferably in an agency role.
  • Intellectual curiosity, paired with an affinity and aptitude for creative problem-solving.
  • Strong communication, presentation, and facilitation skills.
  • Proven ability to thrive in an entrepreneurial environment.

    • Additional Information

    #LI-CB1 #LI-Hybrid

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