Lead, Paid Social

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Are you a strategic thinker with a deep understanding of social platforms and a passion for end-to-end campaign ownership? Klaviyo is looking for a Paid Social Campaign Lead to head our global paid social efforts with a sharp focus on performance, innovation, and cross-functional collaboration.

In this role, you will take full ownership of our paid social strategy and execution—from ideation and planning through to in-platform activation, optimization, and analysis. You’ll work across regions, platforms, and teams to drive measurable results and fuel Klaviyo’s ambitious global growth.

In-House Activation & End-to-End Channel Ownership

• Own the full lifecycle of paid social campaigns—from strategy, setup, and optimization to reporting and insights.
• Execute hands-on-keyboard in-platform activation across multiple social platforms (LinkedIn, Facebook, Instagram, Reddit, TikTok) managing high-volume, multi-objective campaigns at scale.
• Develop audience segmentation and targeting strategies to support full-funnel marketing across regions and buyer stages, including partnering cross functionally to identify high-value accounts to activate account-based marketing (ABM)
• Monitor pacing, manage budgets, track invoices, and support monthly reconciliation in partnership with Finance.
• Analyze campaign performance and deliver actionable recommendations to continuously improve efficiency, reach, and impact.

Cross-Functional Collaboration

• Partner closely with Creative, Brand, Comms, and Integrated Campaigns teams to align on messaging, creative assets, and campaign strategy to drive engagement and where applicable, pipeline growth for target accounts
• Act as the subject matter expert on paid social for internal stakeholders, advising on best practices, trends, and opportunities.
• Collaborate with the Organic Social team to ensure synergy and alignment across paid and owned efforts.
• Support major company initiatives including Brand Moments, Product Launches, ABM Campaigns, and Partnerships, providing paid social expertise and execution.

International Expansion & Global Campaign Management

• Lead paid social activations across AMER, EMEA, and APAC, ensuring campaigns are localized, relevant, and optimized for regional performance.
• Identify region-specific opportunities for growth and recommend strategies tailored to different market dynamics.Work closely with regional teams to align on goals, messaging, and campaign timing.

Innovation, Experimentation & Emerging Platforms

• Drive a culture of experimentation by testing new platforms, creative formats, targeting strategies, and landing page experiences.
• Champion the adoption of AI tools and automation to accelerate campaign execution, streamline workflows, and enhance real-time optimization—enabling faster testing cycles and more efficient scaling across platforms.
• Partner with the data and creative teams to explore AI-assisted workflows, including creative iteration, audience modeling, and performance prediction.
• Stay ahead of social media and ad tech trends, continuously bringing fresh ideas and innovative tactics to the team.
• Perform other duties as assigned.

• 8+ years of media planning and buying experience with a minimum of 3 years of hands-on-keyboard experience within paid social, including management of a high volume of active campaigns (50+ annually)
• In-depth knowledge of platform algorithms, ad products, optimization levers, and roadmap of LinkedIn, Facebook and Instagram required. X, Reddit, TikTok a plus
• Direct experience with creating, trafficking, tagging (via 3rd party ad server) and optimizing campaigns across platforms against brand, intent and direct response metrics
• Strong understanding of paid, earned and owned social strategies and tactics and how they all work tog
• Expertise with ABM platforms, CRM tools, and analytics to inform account targeting, report on campaign results, and drive pipeline outcomes
• Solid analytical experience with ability to manage complex data sets across multiple sources e.g. Google Analytics, Salesforce
• Detail-oriented with excellent organizational, time management and collaboration skills with ability to adapt easily in a fast-paced, agile and high growth environment

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