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growth marketing defi kpis martech on-chain📋 Description
- Own DeFi product positioning and messaging
- Translate on-chain mechanics into user value propositions
- Drive ecosystem awareness through campaigns and community
- Lead growth initiatives across community and distribution
- Design on-chain growth experiments for usage and retention
- Lead go-to-market for new protocols and features
🎯 Requirements
- 6+ years marketing, 3+ years in DeFi/on-chain product
- Proven DeFi product go-to-market and user growth
- Strong B2C growth and B2B partnerships experience
- End-to-end strategy and execution of demand-gen campaigns
- Data-driven with KPIs, tracking, iterating
- Pipeline attribution and MarTech experience
🎁 Benefits
- A competitive salary package
- Flexible hours with remote work
- Autonomy in time management
- Opportunity to work remotely within Europe
- Positive, collaborative work environment
- Merit-based rewards and promotions
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