Product Marketing Manager (United States)

About Karat

Karat is seeking a Product Marketing Manager to lead product marketing strategy, messaging, and go-to-market initiatives for the United States while operating in a remote-friendly environment.

Role Overview

As a Product Marketing Manager, you will own the positioning, messaging, and GTM plans for Karat's products in the US market. You will collaborate with product, design, sales, and analytics teams to drive growth and ensure compelling market differentiation.

Responsibilities

• Develop and execute product marketing strategies for the US market.
• Define product positioning, messaging, and competitive differentiation.
• Create go-to-market plans, launch strategies, and enablement materials for sales and partners.
• Collaborate with product, design, demand generation, and sales to drive growth.
• Produce content for product pages, website assets, case studies, whitepapers, webinars, and other collateral.
• Analyze market data and campaign performance to optimize impact.
• Lead sales enablement and training to support revenue objectives.

Qualifications

• 5+ years of product marketing experience in SaaS/B2B environments.
• Experience with GTM strategy, messaging, and positioning.
• Proficiency with marketing automation and CRM tools (HubSpot, Salesforce, Marketo).
• Strong written and verbal communication with cross-functional collaboration skills.
• Bachelor's degree; MBA is a plus.
• Experience working in the US market and comfortable in a remote, distributed team.

Benefits

• Competitive salary and comprehensive benefits.
• Remote-first culture with flexible hours.
• Health, dental, and vision insurance; 401(k) with company match.
• Generous PTO and opportunities for professional growth.