About the Role
As a Manager, Digital Marketing at JustAnswer, you will work to help improve the efficiency and reach of our paid search engine marketing (SEM) efforts through testing, spend optimization, and vertical expansion. The ideal candidate for this role is a quantitative problem-solver that makes sense out of chaos and infuses insight into his/her team. This position joins JA’s India office in Bengaluru and supports the Customer Acquisition function based out of San Francisco
What You’ll Do
- Lead strategic projects for optimizing and growing Google Search Ads and MS Ads for justanswer.com.
- Design and execute Google Ads experiments; monitor tests for campaign impact.
- Implement smart bidding strategies and manage SEM/PPC budget for optimal ROAS.
- Conduct keyword research and analysis to optimize SEM campaigns.
- Analyze key metrics using Google Ads, Excel, SQL, PowerBI, and Google Analytics.
- Collaborate with Digital Marketing, Content, UX, Analytics, Engineering, and Product teams.
What We’re Looking For
- 7 – 14 years of work experience in Digital Marketing
- Significant experience with one or more of Google Search Ads, GDN, YouTube, DoubleClick/DV360, Facebook Ads
- Proficiency in Excel (You chew VLOOKUPs and SUMIFs for breakfast!)
- Hands-on experience in SQL is a strong plus
- Comfort with Google Analytics, marketing technologies, conversion tracking, tag management
- Basic understanding of web technologies (HTML, CSS, JavaScript etc.)/Programming background to smoothly interact with product manager/developers for creating scaling and automation tools for campaign management is desirable
- Familiarity with usage of LLM (prompting techniques, GPTs etc.) for Digital Marketing/Analytical tasks is a nice to have
- Analytical bent of mind and being data-driven
- Take initiatives and demonstrate strong results-orientation
About Us
We are a San Francisco based company founded in 2003. Our mission is simple: we help people. We have democratized professional services by connecting customers with verified and vetted Experts who provide reliable answers at any hour and on any budget. JustAnswer members enjoy round-the-clock access to 12,000+ doctors, lawyers, tech support, mechanics, vets, home repair pros, and more. In the last 20 years, we have helped 10 million customers in 196 countries by answering more than 16 million questions. Our investors are Charles Schwab, Crosslink Capital, and Glynn Capital Management.
Why Join the Team
With 1,000+ employees, we are growing at an amazing pace. Our hiring criteria: Smart. Fun. Get things done. We love what we do and celebrate our success together, best of all, you get to work at a hot company that’s (drum roll, please) profitable!
Our JustAnswer Promise
We strive together to make the world a better place, one answer at a time. JustAnswer's mission is to help people. We do this by connecting our members with verified Experts to help answer life's questions and solve problems. It’s not every day in your life that you get to be a part of a simple yet powerful mission. We pride ourselves in doing things the JA Way.
- Data driven: Data decides, not egos
- Courageous: We take risks and challenge the status quo
- Innovative: We're constantly learning, creating, and adapting
- Lean: We focus on customers, using lean testing to learn how to serve them best
- Humble: Past success is not a guarantee of future success
If these things matter to you, come join the team here at JustAnswer!
Work Environment
JustAnswer, India has adopted a remote-first/hybrid work environment in most locations. Some teams occasionally have the option to meet in person for teaming, collaboration, or social events. With employee well-being as a top priority, where legally permissible, employees must be fully vaccinated against Covid-19 to attend these optional in-person events.
Our Commitment to Diversity
At JustAnswer, we embrace workplace diversity. We believe diversity drives richer insights, fuels innovation, and creates better outcomes. We are committed to attracting and developing an engaged and inclusive workforce. Team members from diverse backgrounds and unique perspectives are crucial to the JustAnswer mission of helping all people. Individuals seeking career opportunities at JustAnswer are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity, or any other protected status under all applicable laws, regulations, and ordinances.
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