Related skills
sem google ads tracking feed-based advertising๐ Description
- Drive SEM performance with setup, optimization, and scalable growth via ROAS/CPA/CVR.
- Conduct keyword research, account structure, bidding, and ad/landing page testing.
- Launch and evaluate A/B and multivariate tests to maximise ROAS.
- Collaborate with Martech to improve automation, feed quality, and ML optimization.
- Use AI-native tools by leveraging LLMs, prompts, and automation for scalability.
- Support performance reporting and connect insights to business outcomes.
๐ฏ Requirements
- Strong analytical skills with a data-driven mindset.
- Tech-savvy and eager to explore AI tools, scripts, and web tracking.
- Comfortable using AI daily for prompting, QA, automation, and analysis.
- Solid data structures knowledge; comfortable with large spreadsheets; XML/SQL a plus.
- Excellent communication; can discuss KPIs with stakeholders.
- Fluency in English; German is a plus.
๐ Benefits
- People & Values: we treat people with respect and put them first.
- Transparent communication and recognition: all-hands and founder Q&As.
- Work-Life Balance: 28 holidays, extra day per year, sabbatical every 3 yrs.
- Career growth: 7-step framework and regular reviews.
- Health: nilo.health coaching and Urban Sports Club access.
- Office perks: great offices and hybrid setup with good equipment.
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