About InvoiceCloud:

InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.

Role Title:

emand Generation Marketing Manager, GUB

Location:

India

Job Description

About

InvoiceCloud

is a fast-growing fintech company with an award-winning culture and a leading disruptor in the electronic bill presentment and payment (EBPP) space. Serving more than 3,200 customers across the utility, government, and insurance industries,

InvoiceCloud’s

secure and innovative SaaS platform enhances the customer experience, driving higher digital payment, AutoPay, and paperless adoption rates. By switching to

InvoiceCloud

, clients can improve customer engagement and satisfaction while lowering costs, accelerating payments, and reducing staff workloads. To learn more, visit 

InvoiceCloud.com

Position Overview

We are seeking an experienced Demand Generation Marketing Manager to drive pipeline growth for our payment and billing technology solutions targeted to government agencies and utility billers. In this role, you will build and execute full-funnel marketing programs that increase awareness, generate qualified leads, and support sales engagement with public sector and utility organizations.

The ideal candidate understands the complexities of government procurement, utility billing processes, ratepayer expectations, and the unique compliance and security requirements surrounding public-sector payments. You excel at crafting strategic, data-driven demand generation campaigns that resonate with decision makers in finance, customer service, billing, and IT.

Areas of Responsibility

Implement account-based marketing (ABM) programs to reach high-value carriers and decision-making units.

Manage nurture flows and lifecycle campaigns to support long, complex enterprise sales cycles.

Support development of webinars, whitepapers, calculators/tools, case studies, and solution briefs that highlight payment innovation in thegovernment and utilitybillersspace.

Own marketing automation setup, segmentation, list management, and campaign workflows (HubSpot, Marketo, or similar).

Leverage ABM platforms (e.g.,Demandbase, 6sense, Terminus) and intent data to target andengageideal accounts.

Track KPIs including MQL/SQL volume, pipeline contribution, campaign performance, and ROI.

Support industry events and conferences with pre- and post-event demand generation activities.

Key Skills

2–3+years experiencein B2B demand generation, ideally within payments, fintech, billing, or SaaS.

Experience marketing to
government, municipal utilities, or public-sector organizations
strongly preferred.

Hands-on experience with marketing automation, CRM systems (Salesforce), ABM tools, and digital campaign platforms.

Strong analytical skills withanability to interpret data and make data-driven decisions.

Excellent communication skills and ability to simplify complex value propositions.

Help translate complex payment, billing, and compliance topics—PCI, NACHA rules, security, digital adoption—into clearmessaging forratepayer-facing organizations.

Familiarity with enterprise buyer groups and multi-stakeholder buying processes.

HowYou’llBe Measured

Significant growth in qualifiedpipelinefrom government and utility biller audiences.

Improved funnel conversion rates and stronger engagement from target accounts.

Effective collaboration and alignment with sales and product teams.

High-performing, data-driven campaigns that show clear, attributable revenue impact.

InvoiceCloudis an Equal Opportunity Employer.  

InvoiceCloudprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.  

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact 

jobs@invoicecloud.com

Click 

here

 to reviewInvoiceCloud'sJob Applicant Privacy Policy. 

To all recruitment agencies: InvoiceClouddoes not accept agency resumes. Please do notforwardresumes to our job’s alias, employees, or any other organization location. Invoice Cloud is not responsible for any fees related to unsolicited resumes. 

InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.

This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.

If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.

Click here to review InvoiceCloud’s Job Applicant Privacy Policy.

For recruitment agencies: InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.

Senior Demand Generation Marketing Manager

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