Demand Generation Marketing Manager, Insurance at InvoiceCloud

About InvoiceCloud:

InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.

Role Title: Demand Generation Marketing Manager, InsuranceLocation: IndiaJob DescriptionAbout InvoiceCloud: InvoiceCloud is a fast-growing fintech company with an award-winning culture and a leading disruptor in the electronic bill presentment and payment (EBPP) space. Serving more than 3,200 customers across the utility, government, and insurance industries, InvoiceCloud’s secure and innovative SaaS platform enhances the customer experience, driving higher digital payment, AutoPay, and paperless adoption rates. By switching to InvoiceCloud, clients can improve customer engagement and satisfaction while lowering costs, accelerating payments, and reducing staff workloads. To learn more, visit InvoiceCloud.com. Position OverviewWe’re seeking a highly skilled Demand Generation Marketing Manager to accelerate pipeline growth for our payments and billing technology solutions within the insurance industry. This role is responsible for building and executing full-funnel programs that attract, engage, and convert insurance carriers, MGAs, TPAs, and other biller organizations.The ideal candidate understands the complexity of payments in the insurance ecosystem—premium collections, refunds, disbursements, compliance, PCI/security standards, and customer experience—and knows how to translate these concepts into compelling campaigns that fuel the sales pipeline.Areas of Responsibility

Implement account-based marketing (ABM) programs to reach high-value carriers and decision-making units.
Manage nurture flows and lifecycle campaigns to support long, complex enterprise sales cycles.
Support development of webinars, whitepapers, calculators/tools, case studies, and solution briefs that highlight payment innovation in the insurance space.
Own marketing automation setup, segmentation, list management, and campaign workflows (HubSpot, Marketo, or similar).
Leverage ABM platforms (e.g., Demandbase, 6sense, Terminus) and intent data to target and engage ideal accounts.
Track KPIs including MQL/SQL volume, pipeline contribution, campaign performance, and ROI.
Support industry events and conferences with pre- and post-event demand generation activities.

Key Skills

2–3+ years experience in B2B demand generation, ideally within payments, fintech, billing, or SaaS.
Experience marketing to insurance carriers or insurance-adjacent audiences (billing, receivables, policyholder payment experience, enterprise operations).
Hands-on experience with marketing automation, CRM systems (Salesforce), ABM tools, and digital campaign platforms.
Strong analytical skills with an ability to interpret data and make data-driven decisions.
Excellent communication skills and ability to simplify complex value propositions.
Understanding of insurance billing workflows, payment acceptance, reconciliation, and compliance requirements.
Familiarity with enterprise buyer groups and multi-stakeholder buying processes.

How You’ll Be Measured

Significant and measurable increase in qualified pipeline from insurance biller audiences.
Highly efficient funnel conversion rates and improved lead-to-opportunity progression.
Strong alignment and partnership with sales on target accounts and messaging.
Continuous optimization of campaigns to exceed performance benchmarks.

InvoiceCloud is an Equal Opportunity Employer.InvoiceCloud provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact jobs@invoicecloud.com. Click here to review InvoiceCloud's Job Applicant Privacy Policy. To all recruitment agencies: InvoiceCloud does not accept agency resumes. Please do not forward resumes to our job’s alias, employees, or any other organization location. Invoice Cloud is not responsible for any fees related to unsolicited resumes.

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InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.

This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.

If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.

Click here to review InvoiceCloud’s Job Applicant Privacy Policy.

For recruitment agencies: InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.

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