Associate Director, Category Management

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry.

With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.

Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

We are looking for a Category Leader who would be responsible for strategizing and growing our up-levelling tech categories. We’re looking for someone who can build long-term visions for the category and work cross-functionally to deliver results.

• Develop the business plan and execute the P&L of the Category.

• Define, track, and improve key metrics across the funnel. Collate and analyze key daily/weekly/monthly data on various performance parameters and report key findings.

• Identify various marketing opportunities that allow for the business to scale up / activate specific consumer segments to grow the category.

• Plan for optimization of campaigns for cost-efficient customer acquisition across channels.

• Understand consumer segments, behaviour, latent needs, and value propositions through qualitative and quantitative research to identify and fill product gaps.

• Drive category overall success & growth by working closely with Product, Curriculum, Sales, Marketing, & Operations.

• Develop product pricing and positioning strategies.

• Generate new product ideas, and enhancements to existing products and collate requests from both internal and external requestors.

• Create/Improve the GTM strategy for new/existing products.

• Complete ownership; there is minimal management and extreme autonomy.

• High pedigree, high caliber team.

• Contribute directly to the success of the business & the top-line impact.

What Would Excite Us?

• Should have 5+ years of relevant experience, and worked as a Category Growth Head or in a similar role.

• Proven experience in launching/scaling categories of any business line in a consumer internet company.

• MBA or B.Tech from a Tier 1 college.

• Solid knowledge of building GTM strategies, category management, and business development principles.

• Radical Accountability: Run the vertical like your own business.

• Edtech market knowledge/Tech background is an added advantage.