Related skills
analytics vendor management cross-functional collaboration budgeting localizationπ Description
- Lead integrated campaign strategy across paid, owned, and earned.
- Drive cross-functional collaboration with Product, Marketing, Communications, and Creative.
- Manage end-to-end campaign execution from brief to launch and optimization.
- Establish scalable production processes for global campaigns.
- Oversee localization and adaptation for global markets.
- Vendor and budget management: identify, onboard, and manage production vendors and agencies.
π― Requirements
- 10+ years in marketing/advertising, integrated roles
- Proven cross-channel campaign leadership across digital, social
- Expertise in traditional and digital marketing
- Strong project management with data-driven analytics
- Excellent communication and executive influence
- Familiarity with AI technologies and emerging marketing trends (nice to have)
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