Integrated Media Planner

📋 Description

• Analyze performance data to guide cross-channel budget allocation
• Develop and execute integrated full-funnel media strategies
• Plan across Paid Search, Paid Social, and Programmatic (Display/Video/CTV/OTT/Audio/DOOH)
• Partner with activation, creative, and analytics teams for alignment
• Develop media mix, audience targeting, KPIs, and measurement frameworks
• Steward paid media budgets through planning, reallocations, and optimization

🎯 Requirements

• 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms (Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar)
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
• Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
• Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
• Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching