Integrated Media Director

📋 Description

• Act as senior strategic partner to product and marketing leadership, aligning media strategy with priorities.
• Lead proactive planning in response to macro rate shifts and competitive pricing through 2026–2027.
• Provide clear guidance on how marketing should adapt as rates change, ensuring deposit growth and efficiency.
• Own the digital marketing response to a more volatile pricing strategy driven by rate changes and competitors.
• Ensure media strategies are continuously optimized in near real time as market conditions evolve.
• Build scenarios and contingency plans to move quickly as market conditions change.

🎯 Requirements

• 7+ years delivering integrated media solutions, ideally within finance or a similar regulated vertical.
• Experience at an independent media agency.
• Channel planning with integrated media strategy background.
• Fluency in modern measurement including MMM and MTA models.
• Systems-thinking mindset connecting channels, platforms, and measurement.
• End-to-end understanding of full-service agency delivery.