Related skills
hubspot github salesforce pardot stack overflow📋 Description
- Lead planning and execution of integrated, multi-channel campaigns for ISVs, SaaS, and developers.
- Collaborate across product marketing, demand gen, channel and sales for campaign alignment.
- Partner with internal teams and agencies to deliver digital, content and developer-focused campaigns.
- Align programs with in-product moments and usage signals to drive sign-ups and API usage.
- Deeply understand ISV buyer personas across commercial and technical roles.
- Evangelize embedded payments through thought leadership and developer communities.
🎯 Requirements
- 7+ years in B2B marketing, SaaS/fintech with PLG/hybrid GTM.
- Marketing degree or equivalent.
- Experience marketing to ISV/SaaS with multi-stakeholder buying.
- Strong understanding of developer personas and tech buyer messaging.
- Experience in PLG or hybrid PLG/sales-led models.
- Hands-on in developer channels: GitHub, Stack Overflow, Reddit.
🎁 Benefits
- Remote-first culture.
- Salary: $100,000-$125,000 USD.
- Flexible PTO.
- Health, dental and vision insurance.
- 13 paid holidays.
- Company volunteer days.
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