Related skills
content marketing salesforce google analytics lifecycle marketing audience segmentation📋 Description
- Ideate, design, and execute the K:Service marketing customer journey across all channels.
- Lead campaign strategy and planning across high-reach and digital channels.
- Optimize audience-specific messaging to engage leads at each funnel stage.
- Refine end-to-end customer journey with content and creative teams.
- Define measurement plan with Analytics by country, audience, channel.
- Gather and analyze campaign performance and share key learnings.
🎯 Requirements
- 8+ years in channel, performance, lifecycle, demand gen, revenue, and integrated campaigns.
- Proven ability to build end-to-end journeys and campaigns to drive leads.
- Foundational knowledge of performance metrics and KPIs for executive reporting.
- Advanced analytics experience with complex data sets; GA and Salesforce preferred.
- Accountable and goal-oriented, with strong ownership of results.
- Excellent communicator who can align stakeholders and drive clarity.
- Highly organized; manage multiple campaigns, partners, and timelines.
- Comfortable in fast-paced, agile, high-growth env; develop new processes.
🎁 Benefits
- Equity and sign-on payments.
- Annual bonus plan and variable compensation.
- Health, welfare, and wellbeing benefits.
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