Staff Content Designer - Platform

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of time. Yes, sustenance is essential, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.

The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale opportunities that will forever change the way people feed themselves and their loved ones. We’re a four sided marketplace and design for the needs of Consumer, Shoppers, Retailers, and Advertisers.

The Instacart design team focuses on designing, building & landing multi-platform product experiences that make grocery shopping effortless and create economic opportunity for our shoppers. The team crafts solutions for large-scale challenges that will change the way people feed themselves and their loved ones.

The Staff Content Designer is one of our highest-impact roles on the Platform design team. You will serve as a Content Design lead and work fluidly across multiple design disciplines to deliver exceptional experiences for our retailers with a heavy bias toward content strategy, writing, taxonomy, conversational design, AI system prompting, and scalable content patterns that evolve our design system. This role requires you to develop strategic and intuitive self-service experiences that enable retailers to configure and operate their businesses while gaining insights into their performance.

You will have the opportunity to shape and drive innovative design solutions across a variety of impactful initiatives. These include retailer-facing platform-wide core features that elevate usability and efficiency, such as information architecture, navigation, notifications, roles and permissions, and inline education systems. You'll play a pivotal role in evolving retailer operations tools for catalog management, order management, and fulfillment, empowering retailers to succeed at scale. Additionally, you’ll contribute to crafting seamless and engaging user experiences in our marketplace app, focusing on loyalty programs, deals, coupons, and more that delight millions of users. As a general standard for all our designers and leaders, we are looking for people who thrive on building a strong design culture, lead with empathy and collaboration, and are committed to pushing the boundaries of quality and innovation in everything we ship.

Minimum Qualifications

• 12+ years of experience crafting content for enterprise-facing digital product design, as evidenced by an exceptional portfolio showcasing expertise in content design, storytelling, and content design standards development.
• A storyteller at heart, with an expert command of written language, design thinking, and content frameworks that create exceptional product experiences. You excel at conveying complex ideas simply and effectively.
• Strong understanding of information architecture and the intersection of visual design and language.
• Craft AI system prompts that support greater personalization and scale content within the product. Your conversational design abilities are more than making AI sound better—you’re able to work directly in the system prompt to shape behavior and deliver on the promise of intuitive assistants that can anticipate and meet users' needs.
• Capable problem-solver and design thinker who can translate product requirements, user insights, design strategy, and business goals into high-quality language frameworks and UX writing.
• Can successfully operate autonomously in a fast-paced, dynamic environment, practicing good judgment.

Preferred Qualifications

• Strong ability to inspire and sell-in your work through polished presentation design, prototypes, storytelling, and explicit connection to larger business strategies/stakeholders.
• Enjoys leading designers by example and serving as both a mentor and model for the highest bar of craft.
• Comfortable working on projects that start with some ambiguity and require greater clarity, definition, and strategic purpose in the work.