Growth Media Marketing Coordinator

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

We are looking for a dynamic and detail-oriented Marketing Coordinator to join our Growth Media Team. As an L3 Marketing Coordinator, you will play a critical role in supporting campaign execution, media planning efforts, and operational tasks to ensure the success and efficiency of growth media marketing initiatives. You’ll assist in managing workflows, updating and maintaining asset delivery trackers, maintaining content calendars, reporting on key performance indicators, and collaborating across internal teams and external vendors.

You will work closely with other channel managers supporting channels like Paid Social, TV, OTT, Audio, YouTube and Direct Mail. You’ll report into the Director of Outbound Media, who has oversight into all demand generation channels. You’ll work cross functionally with the Consumer Marketing, Retailer Marketing, CPG Marketing, Creative, Data Science, Marketing Analytics, MarTech and Strategic Finance teams.

About the Job

• Campaign Coordination:
  • Support the development and execution of outbound marketing campaigns across multiple channels, including paid social, ott, etc.
  • Maintain campaign schedules, ensuring all deliverables are on track for timely launches.
  • Collaborate with creative, content, and analytics teams to consolidate campaign assets and approvals.
• Media Planning and Execution:
  • Assist in managing media plans by coordinating with media buyers and outside agencies to ensure proper execution.
  • Track ad placements and prepare insertion orders when needed.
  • Conduct quality assurance for digital ads before launch to ensure compliance with brand guidelines and technical requirements.
• Data Reporting and Analytics:
  • Support the collection, consolidation, and reporting of campaign performance metrics such as CTR, CPL, and ROI across platforms.
  • Monitor key performance indicators (KPIs) and share insights to support data-driven decision-making.
• Vendor and Team Support:
  • Act as a liaison between the media team and third-party vendors, ensuring timely communication and smooth collaboration.
  • Schedule and attend team meetings, taking detailed notes and documenting actionable items to drive follow-ups.
• Operational Efficiency:
  • Manage and update marketing calendars, project trackers, and internal dashboards.
  • Facilitate process improvements and maintain organizational resources to enhance team productivity.

About You

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• 3-4 years of experience in a similar marketing coordination or related role, preferably in media or digital marketing.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong understanding of digital marketing channels (e.g., paid social, OTT, Linear)
• Proficiency with marketing tools (e.g., Google Analytics, Mode, social media platforms) and project management software (e.g., Monday.com).
• Analytical mindset with the ability to interpret data and present actionable insights.
• Excellent written and verbal communication skills for internal and external collaboration.

Preferred Qualifications

• Experience in an agency, or start-up/fast growing company
• Enthusiastic attitude; willingness to roll up the sleeves and help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions
• Proficient in MS Excel, SQL a plus

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