Designer II, Growth Creative

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role - We’re seeking a Growth Designer to define and execute the creative vision for Instacart’s CRM and Paid Marketing (PDM). You’ll design CRM emails, in-app banners, growth templates, and ad assets for channels like UAC, Display, Affiliate, Paid Social and Direct Mail. Leveraging strategic thinking and AI tools, you’ll streamline processes and deliver high-quality, impactful designs in a dynamic, collaborative environment.

About the Team - The Instacart Creative Team is dedicated to revolutionizing how people shop for groceries, creating a seamless and impactful experience for everyone. Within the Creative Studio organization, you’ll be part of the Growth Creative Team, focusing on driving engagement and innovation through thoughtful and effective design.

About the Job

• CRM:
• Create engaging visuals for Instacart customers, shoppers, CPG & retail partners, and promotions using existing templates.
• Enhance email templates, develop visual systems, and bring fresh ideas to inspire the team.
• Collaborate with marketers to plan A/B testing strategies and adhere to best practices for growth-driven communications.
• PDM:
• Develop high-quality visual assets for Paid Marketing channels, including UAC, Display, Affiliate, Paid Social, ASA/ASO and Direct Mail.
• Provide creative direction for HTML5 and video animations.
• Partner with cross-functional teams to execute impactful, multi-dimensional marketing campaigns.
• Collaboration & Optimization:
• Work closely with cross-functional teams to refine designs, gather feedback, and iterate.
• Ensure designs align with business objectives, brand guidelines, and marketing strategies.
• Develop and optimize production templates to streamline workflows and ensure quality standards are met.
• Innovation:
• Explore and implement AI tools to discover design efficiencies and drive innovation in creative processes.

• Innovation:
• Explore and implement AI tools to discover design efficiencies and drive innovation in creative processes.

About You

Minimum Qualifications

• 4+ years of experience in creative roles within in-house teams, agencies, or similar environments.
• Strong design skills in typography, color, composition, and layout.
• Proven ability to collaborate across multidisciplinary teams, including designers, writers, developers, and marketing strategists.
• Comfortable in fast-paced, high volume work environments with strong adaptability to change.
• Strong organizational and communication skills for project management and presenting creative concepts.

Preferred Qualifications

Experience leveraging data, research, insights and A/B Testing to deliver informed creative solutions.

• Proficiency in Adobe Creative Suite and Figma, with familiarity in HTML5 and animation storyboards. Experience with Monday.com or other project management tools is a plus!
• Knowledge in AI or experience is a plus!