Brand Insights Manager

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Team

Instacart’s Brand Insights Team sits within the Commercial Organization; at the intersection of Instacart’s unparalleled industry data, our most important grocery and non-grocery retail partnerships, and vast CPG category data. The team’s mission statement is to expand our understanding of e-commerce customer trends by leveraging data and insights to support key client relationships, drive ad revenue, and enhance the overall effectiveness of Instacart's advertising solutions.

About the Role

This Insight Manager’s overall objective is to leverage data to produce actionable insight around clients’ performance on Instacart to:

• Help them drive category and brand conversion
• Help them build a profile of the ecomm consumer for their brands
• Help Instacart’s sales team drive more advertising investment
• Become a ‘trusted advisor’ on how to win in ecommerce!

About the Job

You will support multiple clients within a category group and work with our multiple sales and account management teams to:

• Identify the key business drivers for our brand partners and make actionable recommendations to grow the business
• Integrate consumer and customer insight to better inform targeted strategies
• Able to work both independently and collaboratively with cross functional teams & an ability to present directly to brand teams of various levels
• Integrate data from a variety of sources to identify key trends and emerging solutions for the partner and customer
• Apply the full suite of tools and metrics available against business issues including but not limited to:
• Sales, share, distribution, assortment, etc
• Basket analytics such as cross shop, penetration, affinities, etc
• Customer analytics such as trial/repeat, conversion, buy rate, etc
• Go beyond the data and craft compelling storylines to engage our partners

About You

Minimum Qualifications

• 3+ years analytical experience, preference if also within consumer packaged goods or ecommerce industry
• Strong experience with Excel and/or Google Suite, Tableau and/or Mode dashboards
• Basic knowledge of SQL required, with willingness to learn
• Ability to draw conclusions from large amounts of data and summarize findings in concise manner to problem solve
• Detail oriented with ability to produce accurate work quickly & efficiently
• Independent worker with self-starter mentality; takes initiative
• Good project management skills
• Ability to comprehend and sell concepts within the context of Brand Partnerships
• Strong presentation skills are required
• Ability to learn and apply different software applications
• Minimum Bachelor's degree

Preferred Qualifications

• Preference to candidates in New York City, Chicago, or Toronto areas

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