Real Estate & Development Insights Manager

POSITION OVERVIEW:

Insomnia Cookies is growing faster than dough rises in a warm bakery, and we’re searching for a Real Estate & Development Insights Manager to help fuel our national expansion. This role is a powerhouse individual contributor who owns every data-driven aspect of site selection, market planning, forecasting, construction performance, and development strategy.

You will manage the analytical engine that powers hundreds of stores—and dozens more opening each year. You’ll combine market intelligence, geospatial analysis, financial modeling, and construction performance analytics to help Insomnia choose the right sites, open them efficiently, and optimize our footprint.

If you’ve got a passion for maps, models, metrics, and making expansion smarter, this is the kitchen for you.

SWEET POSITION PERKS:

•Competitive salary + bonus + benefits + equity

•4 Day Work Week (yuppp, we get every Friday off)

•A fun, entrepreneurial, and cookie-filled culture.

•Free cookies, branded swag and so much more!

Key Responsibilities:

Market Planning, Site Selection & Predictive Analysis

•Own market planning analytics—identifying white space, prioritizing trade areas, and evaluating long-term market growth opportunities.

•Conduct detailed trade-area analyses using demographic, psychographic, mobility, and competitive landscape data.

•Build predictive models that estimate sales potential, cannibalization, delivery radii, and ROI for new stores and relocations.

•Lead the analytical support for weekly/monthly site approval meetings, providing clear recommendations grounded in data.

Construction & Development Performance Analytics

•Analyze construction timelines, budgets, change orders, and contractor performance to identify opportunities for efficiency and cost savings.

•Build dashboards that track construction progress across the pipeline—from LOI to store opening—helping partners stay ahead of risks and bottlenecks.

•Support remodel and relocation strategies through performance analysis and forecasting.

Tools, Data Infrastructure & GIS

•Serve as the in-house expert on GIS and market planning tools (ESRI/ArcGIS, Placer.ai, etc.).

•Maintain and improve the data infrastructure supporting site selection, pipeline tracking, and market intelligence.

•Ensure data accuracy and build automated dashboards and scorecards for Real Estate, Construction, Finance, and Executive teams.

Cross-Functional Influence

•Partner closely with key stakeholders to validate and prioritize new store development.

•Collaborate with Marketing and Product to understand customer patterns and demand trends relevant to trade areas.

•Present insights to senior leadership with clarity, confidence, and storytelling finesse.

Thought Leadership

•Bring a strategic POV to expansion planning—identifying new opportunities before anyone else does.

•Recommend process improvements to help the Real Estate & Construction teams move faster, smarter, and more predictively.

•Maintain a pulse on industry trends, tools, and technologies that could strengthen our development strategy.

Qualifications & Experience:

•Bachelor’s degree

•3–6 years of experience in retail real estate analytics, site selection, GIS analysis, or development analytics.

•Proficient with GIS tools (ESRI/ArcGIS), mobility datasets (e.g., Placer.ai), and SQL + BI tools (Looker, Tableau, PowerBI).

•Strong financial modeling skills, especially related to sales forecasting and ROI analysis.

•Experience working with development pipelines, construction tracking, or multi-site rollout analytics.

•Excellent communication and executive presentation skills.

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!