Related skills
crm partnerships b2b abm eventsπ Description
- Own end-to-end field marketing strategy for priority industries in Greater China.
- Partner with Product Marketing, Demand Gen, Sales Dev, Comms, and agencies.
- Design and execute full-funnel marketing motions: digital, ABM, events.
- Translate Stripe's platform capabilities into industry-relevant value propositions.
- Develop and nurture strategic industry ecosystems with partners.
- Track, analyze, and optimize program performance; share best practices.
π― Requirements
- 8+ years B2B marketing; 5+ years in Greater China.
- Experience marketing to enterprise/mid-market within defined verticals.
- Design regional B2B industry marketing strategies with full-funnel metrics.
- Hands-on content development, executive engagement programs, events.
- Native Mandarin; strong English; cross-regional collaboration.
- CRM systems, funnel reporting, and data-driven marketing execution.
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