Lead Creative Strategist

About Us

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

About the Role

We are seeking a talented and driven Lead Performance Creative Strategist to join our team. The ideal candidate will combine creativity and data-driven decision-making to develop impactful ad scripts, perform competitor analysis, and conduct in-depth brand research. You will work closely with our marketing and creative teams to optimize advertising campaigns and ensure they resonate with target audiences.

Key Responsibilities

Ad Script Development

• Write compelling, performance-driven ad scripts tailored for various platforms (e.g., TikTok, Instagram, Facebook, YouTube).

• Collaborate with creative teams to ensure scripts align with brand guidelines and campaign goals.

• Continuously test and iterate on ad scripts to improve performance metrics (CTR, conversions, ROI).

Competitor Research

• Analyze competitor campaigns to identify trends, messaging, and creative strategies.

• Develop actionable insights to enhance our creative assets and advertising strategies.

• Maintain a competitor intelligence repository to inform future campaigns.

Brand Research

• Conduct in-depth research on client brands to understand their target audience, voice, and unique value propositions.

• Develop creative briefs and concepts that align with brand goals and objectives.

• Ensure all creative outputs maintain consistency with the brand identity.

Performance Analysis & Optimization

• Use data from performance reports to refine creative strategies and ensure campaigns achieve KPIs.

• Provide insights into creative performance trends and actionable recommendations for improvements.

• Stay up-to-date with platform algorithms and advertising best practices.

What We're Looking For

• Proven experience in writing ad scripts and developing creative strategies, preferably in performance marketing.

• Strong research and analytical skills with a knack for extracting actionable insights from data.

• Familiarity with tools such as Meta Ads Library, TikTok Creative Center, and competitor analysis platforms.

• Excellent understanding of social media platforms and their advertising capabilities.

• Exceptional writing, editing, and communication skills.

• Highly organized, self-motivated, and able to meet tight deadlines in a fast-paced environment.

Why This Role

• Unlimited Time Off & Sick Days

• Flexible hours

• Fully remote (with the possibility to work from anywhere)