Senior Analyst

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+- founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

We’re looking to add to our team of experts, and can’t wait to meet you!

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+- founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

We’re looking to add to our team of experts, and can’t wait to meet you!

PRINCIPAL RESPONSIBILITIES AND DUTIES:
• Reporting, analytics and insights for media, social, digital and omnichannel programs
• Analyzes engagement data, ensures accuracy of reports, draws conclusions and makes recommendations for program optimization; analyzes and draws conclusions from third-party data such as audience and claims data
• Provides input into measurement and optimization plans
• Creates reports and presentations that tell a story with data, with guidance from supervisor as needed; presents work to client
• Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
• Collaborate with internal stakeholders to understand marketing goals and objectives
• Communicate findings and insights to non-technical stakeholders in a clear and compelling manner
• Respond to client queries and provide data-driven recommendations
• Clear understanding and demonstrated ability to successfully coach entry-level employees on basics of BI reporting platforms
• Drive data-driven decision-making across the organization (e.g., finance, operations, media, etc.)
• Support audience research and analysis to identify growth opportunities using syndicated tools
• Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
• Participate in cross-functional projects and contribute analytics expertise
• Drive collaboration between analytics and other departments for holistic business understanding

KNOWLEDGE, SKILLS, & ABILITIES REQUIRED:
• Bachelor’s Degree in Marketing, Economics or related field
• Master’s Degree in Analytics or related field (Statistics, Mathematics, Economics) preferred
• 2–4+ years of experience
• Hands-on experience with digital analytics tools (e.g., Ad platforms, Google Analytics, Adobe Analytics, social media analytics)
• Expertise in data visualization tools (e.g., Tableau, Power BI)
• Expert in developing media tagging
• Strong analytical skills; inquisitive about data and digs into details to find answers not readily apparent
• Power user of MS Excel; proficiency in Word and PowerPoint required
• Knowledge of statistics, statistical modeling techniques, SQL or Python not required but a plus
• Proficiency in data analysis tools (e.g., SQL, Python, R) is a plus
• Experience in digital media analytics and social media analytics; pharma experience ideal but not required
• Strong written and oral communication skills as well as presentation abilities
• A drive to be successful and perform well in all aspects of strategic work in an entrepreneurial environment
• Understanding of how clients use all aspects of their multichannel marketing mix to reach customers

imreis an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs.imredoes not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.