Marketing Analyst, CRM/Retention

📋 Description

• Analyze CRM campaigns to identify drivers of engagement, conversion, and retention.
• Conduct deep dives into customer segments, behavior patterns, and opt-in journeys to uncover opportunities for optimization.
• Translate findings into actionable recommendations and present findings clearly through dashboards, visualizations, and presentations.
• Own the customer cohort model, and forecast retention rates and repeat spending for budgeting.
• Work with product, data, and marketing ops to ensure accurate data pipelines and tagging for campaign tracking.

🎯 Requirements

• Bachelor's degree in Analytics, Marketing, Statistics, Economics, or related quantitative field.
• 3+ years of experience in marketing analytics, CRM, or retention in ecommerce or DTC.
• Advanced SQL knowledge.
• Familiarity with ecommerce datasets including Google Analytics.
• Strong analytical skills with data, metrics, and dashboards (Excel, Looker, Tableau).
• Understanding of digital marketing and CRM metrics (LTV, CAC, CTR, churn).

🎁 Benefits

• Pay scale: $54,063 – $115,850 USD.
• Medical, dental, vision, and basic life insurance.
• 401(k) plan with employer contributions.
• Paid time off and paid holidays.
• RSUs and annual bonuses (eligibility-based).