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machine learning recommendation systems generative ai cdp real-time personalization📋 Description
- Develop and execute a company-wide personalization strategy.
- Lead and grow a high-performing personalization and retention team.
- Define KPIs for personalization: revenue per customer, AOV, and frequency.
- Partner with Marketing, Product, BI, and Eng to build a scalable personalization engine.
- Lead real-time personalization platform using AI/ML to deliver messages at the right time.
- Mentor direct reports and foster innovation and growth.
🎯 Requirements
- 12+ years in digital marketing, CRM, or personalization with leadership.
- Led AI/ML-driven personalization programs at scale (eCommerce/retail).
- Strong knowledge of CDP, recommendation systems, and targeted marketing.
- Expertise in data-driven segmentation, lifecycle marketing, and offer optimization.
- Translate data insights into actionable marketing strategies with impact.
- Exceptional leadership; BA required, MBA preferred; cross-functional.
🎁 Benefits
- Medical, dental, vision, basic life insurance.
- 401(k) plan with eligibility.
- Paid time off and holidays.
- Eligible for Restricted Stock Units (RSUs) and annual bonuses.
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