Related skills
looker tableau excel email direct mail📋 Description
- Own assigned CRM channels (mail, SMS/WhatsApp, push, opt-in programs)
- Define strategy, roadmap, and KPIs for each program aligned to lifecycle and retention goals
- Plan and execute campaigns across channels with targeting and testing
- Develop segmentation, audience rules, and message frameworks to boost relevance
- Oversee creative development and review for campaigns and touchpoints
- Define metrics and reporting for channels: opt-in, delivery, engagement, revenue
🎯 Requirements
- Strong communication (verbal & written)
- Analytical with data, metrics, dashboards (Excel, Looker, Tableau)
- Excel proficiency and PM tools (Asana)
- 2-5 years CRM/retention marketing experience
- Experience managing CRM channels (direct mail, SMS, push, email)
- Prioritize, coordinate cross-functional work; PM skills
🎁 Benefits
- Competitive pay and potential bonuses
- Medical, dental, vision, and life insurance
- 401(k) retirement plan
- Paid time off and holidays
- Eligible RSU awards
- Benefits overview via iHerbBenefits.com
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