Senior Copywriter

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We are currently seeking an ambitious pace-setter to join our team as a Senior Copywriter in the United States.

COMPENSATION

$80,000-100,000 depending on experience

ROLE COMMITMENTS

• Define and differentiate the NordicTrack and ProForm brand voices by elevating NordicTrack’s premium story and crafting clear, motivating, approachable copy for ProForm. Deliver clear, modern, emotionally resonant storytelling that strengthens each brand’s relevance and consistency.
• Create high-impact copy and concepts for integrated campaigns, product launches, video, social, CRM, retail, and DTC experiences.
• Translate product and brand strategy into compelling messaging, partnering closely with Product Marketing, Creative, and cross-functional teams to support launch excellence.
• Collaborate within the Creative & Brand Studio systems and workflows to ensure clarity, quality, timely delivery, and seamless cross-functional alignment.
• Leverage insights and performance data to refine messaging, optimize creative effectiveness, and continuously raise the bar on craft and impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop breakthrough creative concepts for campaigns, product launches, and brand storytelling

• Write clear, compelling, on-brand copy for video scripts, digital campaigns, landing pages, social content, retail assets, and CRM

• Create messaging frameworks, tone guides, and briefs in partnership with Brand and Product Marketing teams

• Edit and refine copy to ensure clarity, cohesiveness, accuracy, and brand consistency

• Write messaging for NordicTrack connected hardware launches — from high-level narratives to tactical assets

• Support seasonal toolkits, product education, benefit messaging, and retail collateral

• Translate complex product features into human-centered benefits

• Work with Creative, Growth, CRM, Retail, Social, Product, and Regional teams to ensure alignment on tone, strategy, and execution

• Contribute to team culture and creative bar-raising

• Participate in brainstorming sessions, reviews, and post-launch improvement loops

• Partner with Analytics and Consumer Insights to refine messaging using performance data

• Identify opportunities to test and optimize messaging across acquisition and retention channels

• Maintain a high level of craft while balancing speed, iteration, and real-world performance

EDUCATION & EXPERIENCE

Education and Basic Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Creative Writing, or related field

• 6–10 years of copywriting experience in brand, agency, digital, or in-house creative teams

• Strong research, insight-mining, and message-prioritization abilities

• Skilled at interpreting creative briefs, shaping them, or helping teams refine them

• Excellent presentation and communication skills — able to articulate rationale and sell ideas

• Experience collaborating within structured creative workflows (Asana, Airtable, Figma, Frame.io, etc.)

• Authorized to work in the United States without sponsorship.

Preferred Qualifications

• Fitness/health tech experience.

• Exceptional portfolio demonstrating conceptual thinking, brand storytelling, and cross-channel craft.

• Proven experience writing for integrated campaigns (video, social, digital, CRM, landing pages.