iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We are currently seeking an ambitious pace-setter to join our team as a Senior Consumer Insights Researcher, remotely in the United States.

COMPENSATION

$100,000-115,000

ROLE COMMITMENTS

Deliver 6+ strategic studies that drive FY26 roadmap decisions, each with a clear “action taken” owner.
Influence FY26 product and subscription priorities through 5–7 roadmap-impacting studies with quantified recommendations.
Identify 3–5 high-impact drivers in the first-90-days experience and deliver action plans by Q4.
Grow executive trust and dependency on insights, demonstrated by a 25% increase in insights cited in planning documents.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Lead multiple quantitative and qualitative research projects across global markets from intake/scoping to reporting, ensuring alignment with strategic business objectives.
Ensures methodologies, insights, and recommendations reflect cultural and regional nuances.
Scope and prioritize research initiatives in partnership with senior leadership, ensuring alignment with key business objectives and translating strategic questions into clear, actionable research plans.
Develop and oversee survey and discussion guide design to ensure methodologically sound and business-relevant outcomes.
Manage fieldwork, sample balancing, and methodology selection to ensure statistically significant and representative data.
Conduct advanced data analyses, including regression, factor, and cluster analysis, to uncover patterns and drive segmentation insights.
Synthesize findings across primary, internal, and third-party data sources to create holistic, consumer-driven narratives.
Translate research into actionable business recommendations and frameworks that guide decision-making.
Oversee vendor relationships, including research partners, moderators, and sample providers, ensuring quality and timeliness.
Demonstrate a strong interest in AI and a deep understanding of how to apply AI tools and automation to accelerate speed-to-insight, enhance synthesis, and improve the quality of storytelling.
Oversee all ongoing trackers, including NPS, customer satisfaction, and brand health studies.
Manage overall analysis, ensuring consistency, methodological rigor, and alignment with broader business goals.
Identify and interpret macro-trends and behavioral shifts from longitudinal data, connecting insights to acquisition, retention, and engagement strategies.
Lead development of executive-level summaries and dashboards that distill tracker findings into cohesive, actionable insights.
Continuously evaluate and refine tracker methodologies to enhance insight quality, accuracy, and business relevance.

EDUCATION & EXPERIENCE

Education and Basic Qualifications

Bachelor’s degree in Marketing, Business, Statistics, Psychology, or a related field.
5–7 years of experience in Market Research, Consumer Insights, or a related field.
Strong quantitative and qualitative research expertise with advanced analytical capabilities.
Proven ability to translate data into strategic insights and actionable business recommendations.
Experience managing multiple projects and vendors simultaneously in a fast-paced environment.
Excellent communication and storytelling skills, with experience presenting to senior leadership.
Proficiency in Qualtrics (advanced design, automation, dashboards).
Familiarity with Excel, Tableau, SPSS or R, PowerPoint, Google Suite, and AI analysis tools (e.g., Canvs, Evidenza, Flowstate).
Authorized to work in the United States without sponsorship.

Preferred Qualifications

Master’s degree in Marketing, Business, Statistics, Psychology, or related field.
Experience in the fitness, health, or wellness industry.
Experience integrating qualitative and quantitative findings to deliver mixed-method insights
Demonstrated ability to apply AI and automation tools to accelerate speed-to-insight and enhance storytelling.

Pay Range:

$100,000

—

$115,000 USD

DISCLAIMER

Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status.

Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring:AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY.

Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.

iFIT doesnot discriminatein employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.

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