Growth Marketing Manager, Apps

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Role OverviewID.me is seeking a strategic, creative, and execution-focused Growth Marketing Manager to drive adoption and engagement for ID.me’s mobile app and browser extension among new and existing members.

This role will own data-driven strategies to increase installs, streamline onboarding, and improve activation, engagement, and retention across in-app, email, push, and emerging digital channels.The ideal candidate combines analytical rigor with creative intuition to uncover insights, design personalization and experimentation strategies, and deliver programs that build trust, deepen engagement, and drive long-term member value.

Success will be measured by tangible business outcomes — including installs, transactions, and revenue growth — ensuring every initiative contributes to meaningful, measurable impact.

ResponsibilitiesStrategy & Execution    Develop and execute growth strategies to drive adoption and engagement for ID.me’s mobile app and browser extension among new and existing members.Partner with Product, PMM, Lifecycle, Engineering, MarTech, Design, and Data Science to identify growth opportunities, develop hypotheses, and launch high-impact, cross-channel campaigns.Leverage first-party data, behavioral insights, and predictive modeling to design personalized programs that deepen engagement and accelerate transactions.Balance high-velocity, tactical initiatives with long-term programs that build sustainable, compounding growth loops.Build, iterate, and advocate for best-in-class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance.Project-manage campaigns from concept through execution, ensuring timely delivery and alignment with business goals.Experimentation & Testing    Design and implement data-driven experiments across creative assets, segmentation, and personalization to identify what resonates most with members.Establish a testing roadmap to continuously improve activation, engagement, and conversion rates.Reporting & InsightsMonitor and analyze performance metrics across the funnel, from installs and engagement to transactions and revenue growth.Partner with Analytics to define KPIs, build dashboards, and extract insights that inform ongoing optimization.Continuously iterate on strategies and campaigns to improve impact, efficiency, and member satisfaction.Cross-Functional CollaborationWork closely with cross-functional teams to align marketing initiatives with product updates, lifecycle programs, and company growth priorities.Communicate findings, opportunities, and performance insights clearly to stakeholders across Product, Marketing, and Leadership.Innovation & Continuous ImprovementExplore emerging tools, AI technologies, and new growth channels to enhance personalization and scale experimentation.Identify and act on new opportunities for efficiency, automation, and performance lift across acquisition and engagement channels.Translate learnings from experiments into scalable playbooks and best practices for future growth initiatives.

QualificationsThe qualifications below are ideal, but not all are required.  We encourage candidates to apply if they satisfy some, but not all of the qualifications.5–7 years of experience in growth strategy, lifecycle marketing, management consulting, or related strategic and analytical roles. Prior experience in high-growth consumer, marketplace, or eCommerce roles, especially driving installs and engagement for mobile or browser-based products, is strongly preferred.Strong analytical skills and ability to extract insights from dashboards, funnel metrics, and campaign analytics to inform strategy.Excellent collaboration skills—comfortable working with Product, Engineering, MarTech, Product Marketing, Design, and Data Science teams. Experience with A/B testing, experimentation frameworks, and campaign optimization.Strong grasp of lifecycle channels and segmentation, and experience developing cross-channel programs that drive engagement and retention. Experience with tools such as Braze, Amplitude, Mixpanel, Looker is a plus.Familiarity with AI-driven personalization, automation, and predictive modeling is a strong plus.Track record of achieving ambitious growth targets in fast-paced, dynamic environments.Thrives in 0-1 environments—comfortable testing, building, and scaling new programs quickly. Exceptional communication and presentation skills, with the ability to translate business needs into actionable marketing strategies and briefs.Bachelor’s degree required; advanced degree a plus.

Ideal candidate also has:Passion for delivering the right message, to the right audience, through the right channel, at the right time.Comfort operating in dynamic environments with evolving priorities.A self-starter mindset with strong ownership, curiosity, and drive for continuous improvement.A team-first attitude with a bias for collaboration and results.