https://thinknectar.com
Nectar is a marketing agency that provides account management and creative services for established consumer products brands. Nectar primarily works with brands to scale their sales on third-party marketplaces like Amazon. However, Nectar also develops websites for its clients and manages their paid social and search, along with their email marketing. In addition to marketing and services, Nectar has its own analytics platform, iDerive, which it uses to manage its clients’ businesses and sells as a stand-alone platform.
As a fully remote digital marketing agency, Nectar values culture and teamwork as well as work-life balance. If you are a self-starter who likes to be supported by a team but has the autonomy to do your own work, Nectar is the place for you.
We place a high value on transparency and honesty, both internally and with all of our client partners. We pride ourselves on ensuring that our employees have a manageable workload in order to be able to deliver quality results for our client partners.
About the Role
We’re looking for a data-driven, growth-minded B2B Marketing Strategist to own Nectar’s demand generation engine—from defining ICPs and refining GTM strategy to launching high-converting campaigns across channels. This role is ideal for someone who thrives at the intersection of strategy and execution and knows how to make performance marketing feel anything but generic.
Strategic Growth Leadership Define quarterly goals for MQLs, SQL conversion, and pipeline contribution, and drive the programs that hit themRefine ICPs and positioning based on buyer insights, pain points, and competitive researchLead go-to-market campaigns across LinkedIn, email, Google Ads, ABM, and strategic sponsorshipsCollaborate across content, paid, and design to bring campaigns to life with compelling messaging and creativeBuild campaigns that span the full funnel—awareness, consideration, and conversion Revenue Operations & Enablement Own the RevOps stack (HubSpot, GA4, 6sense, LinkedIn Ads, etc.) and ensure it’s driving resultsEnable sales with decks, battlecards, demos, sequences, and a friction-free MQL → SQL handoffMonitor and optimize key KPIs, including CPL, CAC, pipeline velocity, and lead attributionWork closely with Paid Media Manager to refine budget allocation and performanceLead or collaborate with writers, designers, and/or external agencies to execute campaign components Reporting & Optimization Analyze funnel performance and campaign results; test, iterate, and scale what worksProvide weekly reporting to executive leadership—surface quick wins, spot bottlenecks, and recommend next betsStay up to date on marketplace and Amazon trends to inform positioning and timely plays What You Bring 3–5 years of B2B demand gen or growth marketing experience (agency or SaaS background is a plus)Strong understanding of long-cycle, multi-stakeholder B2B buying journeysProficiency in attribution modeling, funnel analysis, and performance trackingExperience with tools like HubSpot, GA4, LinkedIn Campaign Manager, and project tracking platforms (Monday.com, Asana, Trello)Clear communicator who thrives in async and cross-functional team environmentsMust be available during U.S. business hours (EST/PST overlap) Bonus Points For SEO experience or content strategy backgroundFamiliarity with Salesforce, 6sense, or similar RevOps toolsExperience with event marketing or partner/channel marketing programs Benefits Compensation in USDPTO: 10~15 daysSick Days: 5 days Additional Information