Web Operations Specialist

We’re looking for a Web Operations Specialist to support the maintenance and optimization of Contentful and other key software that power Hootsuite and Talkwalker’s web properties. As a CMS expert, you’ll partner closely with our marketing teams to create, manage, and optimize content that attracts, engages, and converts qualified prospects — helping to drive measurable growth and revenue.

WHAT YOU’LL DO:

• Create, edit, organize, and publish website content within the headless CMS
• Ensure that web properties represent the Hootsuite and Talkwalker brands accurately, and provide an excellent web experience for prospects and customers alike
• Maintain and implement CMS roadmap with a focus on improving core web vitals and ensuring compliance
• Work with UX designers and developers to support and maintain CMS content model and design updates, focusing on implementing improvements based on priority and impact
• Perform regular content checks to identify gaps and redundancies, maintain content schedules, and consistently apply policies for web content, including style guides and accessibility standards
• Present tactical recommendations to stakeholders that align with overall priorities,and support compliance
• Support day-to-day CMS operations, including system reliability, scalability, and performance, and managing user permissions and workflows.
• Stay updated on digital trends, support team education and share new ideas and approaches.
• Work with marketing and technical stakeholders to coordinate and prioritize tasks, projects and initiatives based on effort and impact
• Support the technical implementation, deprecation, and optimization of tools related to the CMS
• Responsible for onboarding and set up of individuals within the CMS, both internal and contract
• Perform other related duties as assigned

WHAT YOU’LL NEED:

• Minimum 3- 5+ yrs experience working with SAAS businesses in fast-paced digital marketing / web strategy teams
• Hands-on experience and understanding of headless CMS platforms (preferably Contentful) and project management tools like Jira, Wrike, and Confluence
• Attention to Detail. Meticulousness in managing content and ensuring its accuracy and consistency across all platforms.
• Proficient understanding of website design, UX, conversion optimization, and AIO/SEO principles.
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Project Management & Collaboration: Strong communication and project management skills to work effectively with both content and development teams.
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Content Strategy & SEO: Strong knowledge of content optimization, content marketing, and search engine optimization (SEO) principles.
• Technical Aptitude: A good understanding of basic web technologies, such as HTML/CSS, can be beneficial, though not required

WHO YOU ARE:

• Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

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