Head of Demand Generation

HockeyStack is an Applied AI company on a mission to automate sales, marketing, and customer success for B2B companies. We build the most complete and accurate picture of the B2B buyer by integrating with every tool your team uses, partnering with third-party data providers, and deploying custom AI research agents. We use this data to power applications that automate high-value, high-complexity workflows across the go-to-market and revenue teams. Our core products include:

• Marketing Intelligence – instantly answers questions like “What led to that sudden drop in pipeline?”

• Account Intelligence – surfaces next-best actions to help reps move target accounts toward conversion

Since launching in January 2023, we’ve come through Y Combinator, raised a $20M Series A led by Bessemer. We’re growing 3× year-over-year, have hit multimillion ARR, and process over 60 TB of GTM data monthly. Based at our San Francisco HQ, we operate fully in-person, move fast and hire people who are ready to win.

🚀 Your Mission

As Head of Demand Generation, you’ll own the strategy and execution of multi-channel campaigns that fuel HockeyStack’s pipeline and revenue growth. This is a pivotal role with a direct line to our growth targets. You’ll work shoulder-to-shoulder with our marketing, sales, and customer success teams to build integrated programs that span the entire customer lifecycle — from first touch to expansion. This is a hands-on leadership role for someone who thrives in a high-urgency startup environment, can operate across channels, and knows how to turn strategy into measurable impact. You’ll have the autonomy to experiment, the resources to execute, and the mandate to win.

🔧 What You’ll Do

• Architect and lead integrated demand generation programs across paid, organic, events, partnerships, and outbound channels to drive pipeline and revenue growth.

• Manage campaign strategy, execution, and measurement end-to-end — from creative brief to reporting, iterating quickly based on data-driven insights.

• Collaborate with sales (BDR → AE) and CS teams to ensure alignment on messaging, targeting, and lifecycle coverage from acquisition to expansion.

• Leverage HockeyStack’s own platform to optimize channel mix, budget allocation, and campaign performance.

• Oversee event strategy — including CMO dinners, major industry conferences, virtual webinars, and partner activations — that generate high-quality leads and relationships.

• Manage vendor relationships, negotiate contracts, and ensure digital/SEO efforts align with overall campaign objectives.

• Own the demand generation budget, forecasting, and ROI tracking, reporting progress to leadership and the company.

• Champion operational excellence in HubSpot, LinkedIn, and other marketing tools to ensure campaigns launch flawlessly and on schedule.

• Build and mentor a high-performing demand generation function and team as we scale.

🧬 What We’re Looking For

• Ownership-first mindset — you take initiative, move fast, and figure things out.

• Thrive in early-stage, high-urgency environments where speed and impact matter.

• Fully committed to working in-person 5 days/week at our SF HQ.

• Curious, self-aware, and feedback-driven — you bring energy, not ego.

• See this role as a defining chapter — not a stepping stone or side quest.

• Proven track record running multi-channel, integrated demand generation campaigns with clear KPIs and measurable impact.

• Deep understanding of B2B marketing funnels, attribution models, and lifecycle marketing.

• Comfortable rolling up your sleeves to jump into tools like HubSpot, LinkedIn Live, Google Ads, and event platforms.

• Experience partnering closely with sales and CS to build aligned, revenue-driving campaigns.

• Skilled at prioritizing and making an impact in a fast-moving, resource-constrained environment.

• Prior Director-level or leadership experience in demand generation at a high-growth B2B SaaS company.

✨ Why Join Now?

We’re at an inflection point. The product is proven, the market is massive, and the opportunity is wide open. You’ll be joining a company with real traction, rapid growth, and meaningful backing—where every person still shapes the outcome. This isn’t just a job. It’s a chance to build something category-defining with people who care deeply about doing it right.

As part of our San Francisco, California-based team, the salary range for this role is $180,000– $240,000 USD base pay annually, depending on experience and qualifications.

HockeyStack is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We celebrate diversity and are committed to fostering an inclusive environment for all employees.