This position requires a diverse background in paid search, Google Display, Gmail and YouTube to work across our portfolio of brands. This individual is part of the media team and serves a critical role in planning, activating, optimizing and
reporting on key platforms within the Google Suite, Bing, etc.
Responsibilities Active participant in internal program kick-off meetings. Provides historical knowledge to help guide success metric benchmarks, landing page content, persona profiles, etc., as well as new thinking from an ever-evolving Google Suite.Develops budget and strategic recommendations for the Media Strategist to incorporate into the overall media plan.Sets up campaigns, developing keyword lists, creating Ad Groups, writing ads, setting up targeting (geo, demo, mobile) and creating GDN and YouTube segments (custom-intent, affinity, etc.).Works closely with the AdOps team to ensure all tracking is in place and is working properly.Creates Google Suite/Bing strategy slides for media strategists as needed.Depending on client, may have some contact and opportunities to present search strategies/tactics/results.Pulls Google Suite reporting and provides analysis for Media Strategist.Constantly monitors Google Suite performance and recommends/implements optimizations as necessary.Creates A/B landing page and/or ad copy test to determine optimal combinations.Is an active researcher and, when appropriate, pushes clients to test new offerings in the Google Suite space. Qualifications Bachelor Degree in related fieldMinimum of two years of paid search experience.Certifications in Google Search, Display, Mobile, and Video, as well as knowledge of DV360 and/or Paid Social Media, are preferred.Expertise in all aspects of the Google offerings: Pay-Per-Click, Google DisplayNetwork, YouTube, Gmail, Google Play, etc.Ability to strategically evaluate opportunities and make data-driven decisions resulting in tangible performance improvements.Flexibility & ability to work in a fast paced and dynamic environmentA strong communicator with a can-do, positive attitude and a strong desire to get things done
