Product Marketing Manager

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.

We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further,  allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions. Traditionally, only technical teams had the skills to access and use customer data. With Hightouch, every business user can deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals. 

What else? We’re based in San Francisco but have team members all over the world. Our Series C put us at a $1.2B valuation, and we are backed by leading investors such as Sapphire Ventures, Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

About The Role

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you'll be responsible for driving our go-to-market strategy, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our offerings.

As a Product Marketing Manager, you'll collaborate closely with our Marketing, Sales, Partnerships, and Product teams to help us define a GTM strategy that helps achieve our ambitious growth goals. If you're passionate about creating new solutions and making a real impact, we want to hear from you.

What You’ll Do

• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
• Run point on cross-functional launches across marketing, sales, and product
• Conduct user research to identify gaps in the market for our product to fill
• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
• Help internal teams and product evangelists craft messaging and sequences that align with customer value
• Externally evangelize Hightouch at field events, customer engagements, and webinars

What We're Looking For

• GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
• Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
• Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
• Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies
• Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Bonus If You Have

• +3 years of experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.
• Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.
• Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.
• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats. *