Head of Revenue Marketing

Related skills

hubspot salesforce demand generation plg abm

๐Ÿ“‹ Description

  • Drive marketing plans with budget and resources aligned to GTM strategy.
  • Define integrated demand gen across paid, organic, outbound, lifecycle.
  • Identify triggers, intent signals, and account indicators; translate into scalable growth plays.
  • Develop quarterly pipeline and ROI targets; present insights to the exec team.
  • Build and scale the growth function with core processes, metrics, and experimentation.
  • Create and scale growth programs that improve engagement, pipeline, and sales efficiency.

๐ŸŽฏ Requirements

  • 10-15+ years in growth and demand gen; ABM/outbound in high-growth B2B SaaS.
  • Proven success building repeatable demand programs that scale across teams or regions.
  • Operational and analytical rigor; data-driven decisions to improve performance.
  • Cross-channel activation across intent data, triggers, and account signals for scalable GTM actions.
  • Expertise in PLG, buyer journeys, and lifecycle programs.
  • Modern GTM tech fluency with Salesforce, HubSpot, N8N, Clay, and Common Room.
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