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market research positioning product marketing messaging cross-functional leadership📋 Description
- Build and own customer and market research to guide product strategy
- Partner with Product leadership to shape positioning and prioritization
- Define value propositions, messaging, and competitive positioning
- Design end-to-end GTM launches: segmentation, pricing, enablement
- Equip Sales, Growth, and Comms with narratives and insights for market value
🎯 Requirements
- 10+ years in product marketing, strategy in high-growth tech
- Proven track record building customer research that informs roadmaps
- Experience leading complex launches with measurable impact
- Analytical and storytelling skills; synthesize research into positioning and GTM
- Executive presence; cross-functional leadership across Product Marketing Sales
- Willing to travel up to 10%
🎁 Benefits
- Competitive salary and generous equity
- Medical, dental, and vision insurance premiums covered
- 42 days paid time off including PTO, sick days, holidays, and floating
- Generous parental leave and fertility support
- 401(k) retirement savings plan
- Lifestyle spending account – $500/month
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