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gtm positioning messaging enablement personas๐ Description
- Build and lead the product marketing function, strategy, systems, and execution.
- Define CertifID's GTM foundation: ICPs, personas, positioning, and messaging.
- Drive product launches from planning through post-launch adoption.
- Partner with product, sales, and leadership to align priorities.
- Create clear narratives that simplify fraud concepts.
- Present insights to executive leadership and refine messaging.
๐ฏ Requirements
- 8+ years of product marketing, B2B SaaS.
- Proven ownership of positioning, messaging, launches, and enablement.
- Strategic thinker who can execute hands-on in a fast-moving environment.
- Exceptional written and verbal communication skills.
- Experience partnering with product and sales teams.
- Ability to translate technical products into clear customer value.
๐ Benefits
- Flexible vacation
- 12 company-paid holidays
- Health, dental, and vision insurance (including a $0 option)
- 401(k) with matching
- Equity
- Wellness reimbursement of $300/year
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