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data analytics gtm positioning messaging ai📋 Description
- Develop, test and evangelize Mixpanel’s messaging and positioning across touchpoints.
- Develop and execute go-to-market strategies and launches; plan, execute, create content.
- Own the keynote and sessions at US, EMEA, and APAC MXP events.
- Run the win/loss program for Enterprise accounts; share quarterly.
- Lead competitive intelligence to inform strategy and GTM differentiation.
- Partner with Enablement to provide assets, decks, battlecards to Marketing, Sales, CS.
🎯 Requirements
- 15 years of B2B SaaS product marketing, incl. 5+ years in people management.
- Experience with PLG and sales-led growth in digital analytics.
- Proven record leading launches and GTM motions driving adoption and revenue.
- Deep customer focus; translate insights into positioning and GTM strategy.
- Exceptional communication; distill complexity into clear messaging and strong writing.
- Passion for storytelling; connect product capabilities to customer value.
🎁 Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US benefits: pre-tax options, wellness, holidays
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