Related skills
gtm icp📋 Description
- Own Lokalise's product positioning, messaging, and GTM for enterprise buyers.
- Lead launches for major product releases with cross-functional teams.
- Develop ICP, buyer personas, and competitive intelligence for GTM.
- Build sales enablement assets: decks, battle cards, one-pagers, guides.
- Shape industry narrative and category positioning; contribute to analyst briefings.
- Manage Analyst Relations and key analyst partnerships.
🎯 Requirements
- Senior product marketing experience in B2B SaaS, owning positioning, messaging, GTM.
- Experience launching products end-to-end: strategy to measurement.
- Excellent written and verbal communication for technical and business buyers.
- Platform product experience with multiple use cases and distinct buyer personas.
- Deep understanding of enterprise/mid-market SaaS buying from awareness to evaluation.
- Experience developing competitive intelligence and translating insights to enablement.
🎁 Benefits
- Competitive salary and stock options.
- Fully remote setup with flexible hours.
- Co-working budget for days away from home.
- Flexible vacation policy.
- Home office setup budget for equipment.
- Health insurance coverage.
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