Head of Product Marketing

📋 Description

• Own ICP architecture and customer insights across Prosumer, Commercial, and Enterprise.
• Own brand and product positioning; develop messaging architecture for each ICP; shape category narrative.
• Lead product marketing and launch communications; end-to-end launches; cross-functional coordination.
• Feed positioning into GTM campaigns, paid media, and always-on channel activity.
• Own pricing as a positioning lever; ensure decisions grounded in willingness to pay and perceived value.
• Build connective tissue between Marketing, Product, and Sales to scale with clarity and conviction.

🎯 Requirements

• 8+ years in product marketing, brand strategy, or closely adjacent role; ideally across Prosumer/PLG and B2B motions.
• Proven track record developing ICP frameworks, messaging architectures, and positioning that have landed in market and driven commercial outcomes.
• Experience owning product launches end-to-end: strategy, messaging, cross-functional coordination, and performance.
• Deep familiarity with primary research methods (user interviews, surveys, traction analysis) and ability to turn insight into clear strategic recommendations.
• Experience contributing to or leading pricing strategy; not just setting numbers but thinking through positioning and value perception.
• Exceptional written communication; able to distil complex positioning into crisp, resonant language for any audience.

🎁 Benefits

• Hybrid work model with in-office presence in London and occasional WFH.
• Ownership and autonomy in a senior leadership role.
• Opportunity to shape product marketing at a fast-scaling tech startup.
• Collaboration across Marketing, Product, Sales, CS, and Creative.
• Access to AI tools for research, synthesis, and content acceleration.
• Dynamic, fast-paced work culture with a focus on impact.