Define multi-channel strategy for Paid/Organic Search, Paid Social, Display, and App campaigns.
Translate channel data into executive-level financial insights with Finance & Analytics.
Lead a continuous test-and-learn roadmap across creative, bidding, and landing pages.
Own annual performance marketing budget and drive growth targets.
Advance measurement and incrementality, including MMM, to inform ROI.
Lead, mentor, and empower the Performance Marketing team.

🎯 Requirements

Senior leadership in Performance Marketing at high-growth B2C/e-commerce.
Proven track record managing multi-million annual budgets.
Deep PPC, Paid Social, and SEO/ASO knowledge.
Unify paid and organic channels for efficiency.
Strong commercial, analytical, and modeling skills.
Expertise in advanced measurement and Incrementality Testing.

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