Head of Marketing Technology and Operations

Added
4 days ago
Type
Full time
Salary
Salary not provided

Related skills

looker segment sql tableau marketo

๐Ÿ“‹ Description

  • MarTech Architecture: Operate and optimize the marketing tech stack (Iterable, Intercom, FinAi).
  • Data Governance: Partner with Data Engineering to ensure clean, accessible data.
  • Automation & Scaling: Build lifecycle flows across email, SMS, push, and in-app.
  • Operational Excellence: Create a Center of Excellence for campaign deployment.
  • Analytics & Attribution: Measure incremental revenue and retention lift.
  • Team Leadership: Lead and mentor marketing operators and specialists.

๐ŸŽฏ Requirements

  • Experience: 8+ years in MarTech or Lifecycle Marketing; 3+ years in leadership.
  • Education: Bachelor's in Engineering, Marketing, Business, Statistics, or related.
  • Tech Depth: Martech platforms (Iterable, Marketo, Braze, SFMC) and Segment.
  • Data: SQL; Excel/Sheets; BI tools (Looker, Tableau).
  • Builder: HTML, CSS, Handlebars for campaign templates.
  • Strategic Mindset: Translate goals into tech roadmaps; startup-ready.

๐ŸŽ Benefits

  • Equity via stock options.
  • In-person collaboration across Calgary, Winnipeg, Toronto.
  • Work in a high-velocity fintech with real impact.
  • Inclusive culture and equal opportunity.
  • Opportunity to shape marketing tech at Neo.
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