Related skills
looker segment sql tableau marketo๐ Description
- MarTech Architecture: Operate and optimize the marketing tech stack (Iterable, Intercom, FinAi).
- Data Governance: Partner with Data Engineering to ensure clean, accessible data.
- Automation & Scaling: Build lifecycle flows across email, SMS, push, and in-app.
- Operational Excellence: Create a Center of Excellence for campaign deployment.
- Analytics & Attribution: Measure incremental revenue and retention lift.
- Team Leadership: Lead and mentor marketing operators and specialists.
๐ฏ Requirements
- Experience: 8+ years in MarTech or Lifecycle Marketing; 3+ years in leadership.
- Education: Bachelor's in Engineering, Marketing, Business, Statistics, or related.
- Tech Depth: Martech platforms (Iterable, Marketo, Braze, SFMC) and Segment.
- Data: SQL; Excel/Sheets; BI tools (Looker, Tableau).
- Builder: HTML, CSS, Handlebars for campaign templates.
- Strategic Mindset: Translate goals into tech roadmaps; startup-ready.
๐ Benefits
- Equity via stock options.
- In-person collaboration across Calgary, Winnipeg, Toronto.
- Work in a high-velocity fintech with real impact.
- Inclusive culture and equal opportunity.
- Opportunity to shape marketing tech at Neo.
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