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positioning product marketing messaging retention b2b📋 Description
- Own product positioning, messaging, and value props for B2B and B2C.
- Lead launches and cross-functional go-to-market; measure impact.
- Design multi-channel acquisition and retention programs; optimize CAC/LTV.
- Build sales enablement materials, decks, case studies, and competitive materials.
- Own lifecycle marketing from onboarding to retention; personalize communications.
- Lead a marketing team; partner with product, commercial, clinical, operations, and execs.
🎯 Requirements
- 8-10 years marketing exp with 4+ in leadership, ideally in digital health.
- Proven track record building marketing from early stage to scale, incl 0-to-1 launches.
- Deep product marketing expertise with B2B and B2C positioning.
- Strong performance marketing driving CAC, LTV, and retention.
- Hands-on email marketing and direct mail with segmentation & automation.
- Expert-level copywriting with portfolio across formats and channels.
🎁 Benefits
- Comprehensive health, dental and vision insurance
- Life and AD&D Insurance
- Equity shares
- Remote-first company
- 401(k)
- Free digital therapist for you and your family
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