Related skills
aws tableau databricks generative ai google bigquery📋 Description
- Lead the marketing intelligence roadmap and analytics strategy.
- Own attribution frameworks (MTA and MMM) and measurement.
- Build and lead analysts, engineers, and data scientists.
- Deploy AI-driven and GenAI solutions to drive customer growth.
- Bridge AI outputs with marketing strategy and execution.
- Oversee data pipelines and governance (GDPR/CCPA/ATT).
🎯 Requirements
- Proven track record in analytics and data science in marketing.
- Expertise in attribution modelling, MTA and MMM.
- GenAI solutions for insights automation and growth strategies.
- AppsFlyer, Databricks, GMP, BigQuery, SQL, Tableau.
- Strong data governance, privacy and compliance knowledge.
- Excellent communicator turning analytics into business actions.
- Experience in fast-growth mobile apps, gaming, fintech or subscriptions preferred.
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