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gtm demand generation ai b2b marketing leadershipπ Description
- Drive APJ marketing strategy and pipeline generation across all segments; maximize pipeline.
- Maximize customer growth; post-sale marketing, retention, adoption, and upsell programs.
- Foster executive engagement and regional events; own APJ event strategy and roadshows.
- Lead cross-functional APJ marketing; liaise with sales, Global Demand Center, PMM, and partner teams.
- Align market messaging with sales/PMM; lead ABM using account plans and analytics.
- Execute and optimize programs; analyze results and reporting for growth.
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