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brand management b2b saas seo demand generation product marketingπ Description
- Define and drive a unified marketing strategy aligned with goals.
- Recruit, mentor, and lead a high-performing marketing team.
- Spearhead integrated campaigns to boost developer sign-ups and pipeline.
- Craft positioning and messaging for Mapbox across audiences.
- Evolve brand identity and drive content, thought leadership, media.
- Actively contribute to campaign planning, content creation, launches.
π― Requirements
- 10+ years in B2B SaaS marketing with 4+ years leading multi-function teams.
- Strong demand generation and funnel optimization expertise.
- Digital/data-driven mastery: SEO, SEM, content, email, analytics, automation, CRM.
- Excellent leadership and communication; influence stakeholders and developers.
- Brand strategy experience; geospatial/mapping knowledge is a plus.
π Benefits
- Core values and inclusive culture at Mapbox.
- Health care, parental leave, and flexible work options.
- Strong learning and development culture.
- Commitment to diversity, equity, and belonging.
- Shape Mapbox's global brand and developer community.
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